Experts identify current marketing strategies for beauty salons

Experts identify current marketing strategies for beauty salons

Every owner of a beauty salon and spa wonders how to stand out in a crowded market, especially when clients expect not only high-quality services but also special treatment. The market is saturated, guest demands are growing, and the resources of most entrepreneurs are limited. Which marketing tools truly work today, and what solutions should be implemented to ensure steady demand in your city?

Why brand awareness Is of primary importance

When guests first get acquainted with your salon, everything matters to them: from the logo to how the administrator greets them on the phone, from the consistent visual style of social media to the atmosphere in the hall. Research by Wella Professionals shows that up to 70% of clients return more often to salons with a distinct style and recognizable branding.

Consistency in brand presentation should cover:

  • website design;
  • maintaining social media;
  • signage design and interior space;
  • service standards and staff communication phrases;
  • structure of email and SMS campaigns.

One example of successful branding is a chain of studios where all employees undergo training in signature communication standards.

The importance of an informative and modern website

A modern website works seven days a week and helps guests easily obtain all necessary information. For any salon, it serves as a sort of showcase, demonstrating atmosphere and service. Experts from Google state that 87% of users make a booking decision after visiting the site of a salon or spa.

Key requirements include:

  • mobile adaptability, allowing comfortable viewing of services from a phone;
  • fast page load speed;
  • high-quality, genuine photos of the interior and the stylists’ work;
  • a simple interface where it is easy to find prices, schedules, contacts, and the online appointment form.

Utilizing SEO—developments for promoting the company by search requests—has become particularly important. It is recommended to fill out your Google My Business page: it is free and allows new guests to quickly find out where the salon is located, read reviews, and get directions using the map.

Social media activity brings in clients

Many clients look for a stylist on Instagram faster than on city portals. Social media has become the salon’s showcase and a platform for ongoing communication. According to research by the Mediabridge agency, posts with “before/after”, care tips, stories from stylists’ lives, and guest reviews generate up to 60% of likes and maintain audience engagement.

To maintain interest, it is important to publish news at least three times a week, maintain a consistent visual style, and use current trends in online marketing.

Marketing for existing clients increases loyalty

Up to 80% of annual revenue is provided by already familiar guests. Every contact becomes valuable: personalized mailings, SMS with promotions or congratulations, and exclusive invitations keep the client coming back repeatedly.

Managing customer loyalty is most convenient through reward programs. In successful cases, these include:

  • bonus points for visits;
  • special discount percentage on birthdays;
  • cumulative coupons and cashback.

You can also organize a prize drawing for new and regular clients. This can be done in various ways, but elements of gamification usually work best. A popular format recently has been spinning the fortune wheel. This gameplay mechanics has gained particular popularity in the iGaming industry. According to http://crazytimegame.org, the Crazy Time game is popular not only because of its live format, but also due to its successful game mechanics. And these principles can quite easily be applied to your beauty salon. Clients are guaranteed to be satisfied.

Feedback, tips, and recommendations

Experts at Nielsen believe that 92% of people completely trust the advice of friends and family. That is why encouraging word-of-mouth becomes a powerful lever for promotion. Effective approaches include offering a discount for each referred friend, bonuses for posting a review on portals or social media platforms.

Co-marketing can be used by joining forces with nearby coffee shops, fitness clubs, or wellness hotels.

How to start a marketing transformation in a beauty salon

The essence of introducing new marketing tools is the owner’s readiness for regular change. Each proposed strategy—from brand consistency to partnership promotions—can be implemented gradually without unnecessary stress. It is worth trying out one of the ideas, such as creating a new branded account or updating your website for mobile devices. This will help you notice the first real changes in the reaction of both regular and new clients.