Why top brands take the gambling industry seriously

The growing popularity of video games and gambling entertainment has led the fashion industry to take notice. It saw the potential for virtual sales, collaboration, and influencer marketing. The ability to reach new and interested audiences, customize avatars, and express one’s style has created a demand for fashionable virtual clothing and accessories. And it’s an excellent market, as the gaming industry’s value is already estimated to be in the billions of dollars.

Video games and gambling entertainment have become increasingly popular, and their audience is constantly growing. This has created a new market for virtual fashion, as players like to customize avatars to suit their tastes. As a result, virtual outfits and accessories have started to be sold in games, and people are willing to pay for them with real money.

The fashion world also actively cooperates with the gambling industry. For example, in 2019, at the Moschino show in Milan, many participants wore outfits inspired by casinos and gambling. The organizers of such shows usually try to consider every detail of the gambling entertainment industry. For example, Irina Shayk performed in a “Jackpot” dress with a print of glowing slots at the show.

Roulette is often used as a motif in the gambling entertainment industry. As statistics show, this game is one of the leaders in user preferences. Online casino review sites also discuss it, including european-roulette.org, which is at the top of the search results and provides information about casinos with roulette. Many of these games are stylishly designed. No wonder clothing manufacturers couldn’t resist such eye-catching images.

However, the gambling entertainment industry cannot offer fashion houses as many opportunities as the sphere of computer and console games. Users can buy and sell in-game items in video games, including virtual outfits. This opens up great opportunities for fashion designers. They get a new source of income—fashion brands, thanks to e-commerce tools, sell entirely virtual items to players.

The fashion industry actively cooperates with game developers to create special in-game clothing items and accessories inspired by fashion.

The fashion industry is taking video games seriously because of their growing popularity, the opportunity to reach new audiences, the potential for virtual sales, and the potential for collaboration and influencer marketing.

If we talk about the leading gaming platforms that influence fashion, there are several video games. First, one of the most popular video games in the world, Fortnite, has united millions of people in its community. It is also The Sims simulator, which has a large and loyal player base, and virtual fashion in the game has become an essential aspect of the gameplay. Of course, we can’t fail to mention Genshin Impact as well. One of the reasons for the popularity of this game is the abundance of accessories and clothing, which allows you to customize characters fully. Fashion industry representatives actively consider it a platform for self-expression and creativity.